16 years running supply chains at PepsiCo, Unilever, P&G, and Kenvue. My own food brand live on Amazon and Shopify. Your brand gets the playbook I use on mine, every single week.
30 minutes. I go through your listings, ads, inventory, and fees, and tell you what to fix first. If I can't help, I say so on the call.
Every brand I run carries a rolling 13-week demand forecast with weeks-of-cover flags and reorder dates set before stockouts can happen. Fortune 500 planning discipline, startup speed.
Search terms audited word by word against real purchase data before a listing goes live. Every word on the page earns its place with conversions or gets cut. No copywriter guesses.
Profitability is the metric. Everything else serves it. I measure total sales and TACoS against your real costs, and ads exist to buy rank profitably. If profit isn't moving, the strategy changes, not the excuse.
They tune your PPC and call it a day. Then you run out of stock, your rank collapses, and no amount of ad spend brings it back.
Amazon is an operations game. Inventory depth decides your impressions. Forecasting decides your inventory. Cash planning decides your forecast. Ads sit on top of all of it, not instead of it.
I manage the whole chain, because that is what I did for some of the biggest CPG companies in the world, and it is what I do for my own brand every day.
Titles, bullets, images, and A+ built from your actual search term data, not guesses. Every word on the listing earns its place or gets cut.
Full campaign structure, weekly optimization with guardrails, keyword harvesting, competitor ASIN targeting. Measured on total sales and TACoS, not vanity ACOS.
Demand planning, replenishment timing, FBA send strategy. You will know your weeks of cover, reorder dates, and stockout risks before they happen.
Damage prevention, dimension and fee optimization, reimbursement claims, shipment planning. The unglamorous stuff where margin quietly leaks.
IBP is the system the world's biggest CPG companies run on: demand planning, supply planning, and a standing rhythm of demand, supply, and innovation reviews that keeps billion dollar brands on shelf. I spent 16 years inside that system at PepsiCo, Unilever, P&G, and Kenvue.
I bring that same system to your brand: a rolling demand forecast, supply planned against it, inventory sent deep because thin stock throttles impressions and kills rank, and a review cadence where every number gets looked at every week.
And it all optimizes for one number: profit. Not impressions, not clicks, not revenue that costs more than it makes. Ad managers optimize campaigns. I run the business plan your campaigns sit on, and I run it for profitability.
Plan like a Fortune 500. Move like a founder.30 minutes. You bring your numbers, I tell you what I see: listings, ads, inventory position, fees. If I can't help, I say so on the call.
A ranked list of what to fix first and what each fix is worth. Yours to keep whether we work together or not.
I run the operation with you. Weekly Monday report: sales, TACoS, rank, reviews, inventory cover, and what I changed and why.
Full operations partnership. Month to month, no long-term contract.
I spent 16 years planning supply chains and running operations for PepsiCo, Unilever, P&G, and Kenvue. Demand reviews, supply planning, integrated business planning, the systems that keep billion dollar brands on shelf.
Then I started my own food brand and learned what that discipline is worth when the inventory is yours, the cash is yours, and a stockout costs you rank you spent months building.
That is the combination you hire: corporate operations depth, applied with a founder's urgency, by someone who runs his own brand on Amazon right now.
Free 30 minute operations audit. Bring your numbers, leave with a ranked fix list, no strings on it.
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